“The best way to try to motivate somebody is by being direct with them. To be honest with them. Lies are never the right way to get your message across.” Trey Parker and Matt Stone
Can you cultivate that level of transparency with your team and your customers? You don’t have to tell them everything that’s on your mind. Just make sure you both sincerely know you’re both on the same page and understand each other. With that level of trust, its no longer a power driven relationship where one has to win over the other. Instead it’s a partnership. The word “partner” is thrown around a lot in business, but does a partnership really exist?